U
Underground Cellar
Wine investment and marketplace
$50M+
Total Invested
100K+
Investors
$50
Minimum Investment
Overview
Underground Cellar offers wine investing combined with a unique gamification model. Investors purchase wine that is stored professionally and may be upgraded to more valuable bottles. The platform provides both consumption and investment opportunities.
Key Information
- Founded: 2014
- Asset Class: Wine & Spirits
- Minimum Investment: $50
- Accreditation Required: No
- IRA Eligible: No
- Secondary Market: Yes
- Distribution Frequency: At Exit
Fees & Costs
- Management Fee: None
- Performance Fee: None
- Other Fees: Storage fees after 1 year
Pros & Cons
✓ Pros
- • Low $50 minimum
- • Gamification model
- • Can drink or sell
- • Professional storage
✗ Cons
- • Storage fees
- • Requires wine knowledge
- • Market dependent
- • Not pure investment
Best For
- ✓ Wine enthusiasts
- ✓ Collectors
- ✓ Beginners
Available On
Regulations
- • Licensed wine retailer