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Elephants
Fractional luxury watch investing
$10M+
Total Invested
15K+
Investors
$50
Minimum Investment
Overview
Elephants is a Swiss-based platform that allows investors to buy fractional shares of luxury watches from brands like Rolex, Patek Philippe, and Audemars Piguet. With a minimum investment of around $50, investors can own a piece of rare timepieces that typically cost $50,000-$500,000. The platform handles authentication, storage, and eventual sale.
Key Information
- Founded: 2020
- Asset Class: Art & Collectibles
- Minimum Investment: $50
- Accreditation Required: No
- IRA Eligible: No
- Secondary Market: Yes
- Distribution Frequency: At Exit
Fees & Costs
- Management Fee: 1% annually
- Performance Fee: 5% on realized gains
- Other Fees: Storage and insurance included
Pros & Cons
✓ Pros
- • Low $50 minimum
- • Swiss regulation
- • Luxury watch access
- • Professional authentication
✗ Cons
- • European-focused
- • Market volatility
- • Niche asset class
- • Currency risk for non-EU
Best For
- ✓ Watch enthusiasts
- ✓ European investors
- ✓ Luxury asset diversification
Available On
Regulations
- • Swiss Financial Market Authority